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PA Farm Show Complex and Expo Center and New Holland Agriculture Announce Naming of the New Holland Arena

New Holland Agriculture also becomes the Farm Show Complex’s exclusive equipment provider under five-year deal

Jan 4, 2016 12:17:00 PM New Holland Agriculture
Categories: Corporate, Agriculture

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Harrisburg, Pa. (Jan. 4, 2016) – The Pennsylvania Farm Show Complex and Expo Center and New Holland Agriculture today announced a five-year partnership that includes the renaming of the Complex’s Large Arena as the New Holland Arena — just in time for the 100th Pennsylvania Farm Show.

“The Pennsylvania Department of Agriculture is proud to partner with New Holland Agriculture – a leader in agriculture and a company with strong roots in Pennsylvania – as we work to increase the visibility of agriculture, educate the public about the importance of this industry, and help to create new opportunities now and in the future,” said Agriculture Secretary Russell Redding. “With the 100th Farm Show right around the corner, I’m pleased New Holland will be a part of this milestone event by virtue of today’s announcement. When we open the 100th show on Saturday, the ceremony will be taking place in the New Holland Arena.”

The partnership agreement announced today positions New Holland as the exclusive equipment provider for the Pennsylvania Farm Show Complex and Expo Center. Equipment used at the Farm Show Complex will be provided by two of New Holland’s local dealers; AG-INDUSTRIAL, INC. in New Holland, PA and Forrester Farm Equipment in Chambersburg, PA.

New Holland will also provide the Farm Show Complex with an additional $100,000 annually for five years to secure naming rights for the Large Arena, now to be called the New Holland Arena. New signage both on the interior and exterior of the New Holland Arena will reflect the name change, and New Holland will design a permanent historical equipment display in the Cameron Street lobby of the complex, to be completed in 2016.

The naming rights agreement builds on the existing partnership between New Holland and the department. Last month, New Holland joined with several other equipment dealers in Lancaster County to announce the formation of an agriculture mechanics apprenticeship program, which will work in tandem with the department’s workforce development initiative. The apprenticeship program is being established to create a pipeline from the classroom to the potential careers in agriculture.

“New Holland is proud to support the Pennsylvania Department of Agriculture and the Pennsylvania Farm Show,” said Bret Lieberman, Vice President, New Holland North America. “Our shared passion for agriculture and appreciation for Pennsylvania’s farmers naturally places our organizations in a position to work together to support Pennsylvania’s agriculture industry.”

To replay the livestream video coverage of the press conference on Jan. 4, click HERE.

The 100th Farm Show will take place Jan. 9-16, 2016, at the Pennsylvania Farm Show Complex and Expo Center in Harrisburg. Admission is free and parking is $15. For more information about the 2016 show, visit www.farmshow.state.pa.us.

About the Pennsylvania Farm Show
The Pennsylvania Farm Show is the nation’s largest indoor agricultural event, featuring 6,000 animals, 10,000 competitive exhibits, and 300 commercial exhibitors. According to a recent report issued by the Hershey Harrisburg Regional Visitors Bureau, the 2015 show had an estimated economic impact of $95 million to the south-central Pennsylvania region, supporting more than 18,000 jobs over the course of the week-long event this year.  

About New Holland
New Holland Agriculture and New Holland Construction sell and service an innovative line of agricultural and construction equipment, including a full line of tractors, hay and forage equipment, harvesting, crop production, skid steer and compact track loaders, compact wheel loaders, tractor loader backhoes and mini excavators. Sales, parts and service are provided by more than 900 New Holland dealers throughout North America.

New Holland is a brand of CNH Industrial N.V., a World leader in Capital Goods listed on the New York Stock Exchange (NYSE: CNHI) and on the Mercato Telematico Azionario of the Borsa Italiana (MI: CNHI). More information about CNH Industrial can be found online at www.cnhindustrial.com

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Growth Energy and New Holland Announce Boomer Tractor Sweepstakes Winner

 

Dec 21, 2015 5:51:00 AM New Holland Agriculture
Categories: Agriculture

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Growth Energy and New Holland Agriculture are pleased to announce the 2015 Growth Energy Individual Member Sweepstakes winner. Mr. Bill Howell will be presented with the Boomer 47, a 47 hp tractor customized with Growth Energy racing decals at Haley Equipment in Carroll, Iowa.

“We are proud to support farmers and those who choose to work the land and who work so hard every day to grow crops to help feed the world and fuel our nation,” said Growth Energy Co-Chair, Tom Buis. “Our members are working hard to revitalize our rural economies, create new jobs and ensure our nation will have a sustainable and secure energy future. This sweepstakes was part of a larger effort to continue to build grassroots support for biofuels across the country. Our growing grassroots advocates, such as Mr. Howell, help promote our industry and ensure that lawmakers in Washington understand the important role biofuels play in America’s heartland.”

New Holland and Growth Energy will present the custom Boomer 47 to Mr. Howell at 1:30 p.m. on Monday, December 21 at Haley Equipment Inc. located at 19504 Highway 30 West in Carroll, Iowa. Clay Haley will represent Haley Equipment during the event, with Scott Wangsgard and George Rigdon representing New Holland Agriculture.

“New Holland is proud to support Growth Energy in their individual membership growth initiatives and we look forward to continuing the partnership in 2016,” said Ron Shaffer, Director of Commercial Sales Regions and Network Development for New Holland North America. “We are also pleased to have the opportunity to provide Mr. Howell with the Boomer 47 and we hope he will find it to be a valuable asset to his operation.”

For more information on coverage of the presentation of the Boomer to Mr. Howell, please visit 1380kcim.com.

About Growth Energy
Growth Energy represents the producers and supporters of ethanol who feed the world and fuel America in ways that achieve energy independence, improve economic well-being and create a healthier environment for all Americans now. For more information, please visit us at www.GrowthEnergy.org, follow us on Twitter @GrowthEnergy or connect with us on Facebook.

About New Holland    
New Holland Agriculture and New Holland Construction sell and service an innovative line of agricultural and construction equipment, including a full line of tractors, hay and forage equipment, harvesting, crop production, skid steer and compact track loaders, compact wheel loaders, tractor loader backhoes and mini excavators. Sales, parts and service are provided by more than 1,000 New Holland dealers throughout North America. More information on New Holland can be found at www.newholland.com/na.

New Holland is a brand of CNH Industrial N.V., a World leader in Capital Goods listed on the New York Stock Exchange (NYSE: CNHI) and on the Mercato Telematico Azionario of the Borsa Italiana (MI: CNHI). More information about CNH Industrial can be found online at www.cnhindustrial.com

 

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For more information, contact:
Dawn Pelon, Brand Marketing Communications Manager
dawn.pelon@newholland.com          717-355-1084

 


 

The Gold Standard Raised

 

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​ ​New Holland, a name known throughout the manufacturing industry for over a century for its leadership in hay tools, is celebrating a legacy of 120 years. New Holland has maintained this leadership through dedication in innovation and customer support and has earned the position for the rest of the industry to compare themselves to the New Holland brand and performance.

Therefore, we are excited to announce a special emphasis on New Holland’s leadership and recent product introductions and updates in hay tools with a new product advertising campaign called “The Gold Standard” which clearly demonstrates our leadership position.

The Gold Standard creative will be seen across national industry publications, digitally online with endemic industry sites and e-newsletters as well as outdoor billboards in select markets. Additionally, social media and search engine marketing will be used to boost the messaging and get dealers excited about marketing in their primary markets.

You will continue to see The Gold Standard in marketing materials and events beyond the initial launch and first cut season. Also, The Gold Standard will continue throughout the rest of 2015 as it integrates additional hay tool products beyond the Rollbelt™ 560 Round Baler and Discbine® 313 Disc Mower-Conditioner into the campaign theme.

Learn more about the world’s best-selling line of hay and forage equipment, including the Roll-Belt™ 560 Round Baler that boosts capacity by 20% and the Discbine® 313 disc mower-conditioner with the widest conditioning rolls in the industry.